Most of the concerns have been voiced on the main page thread.
I'm not keen on asking for donations (compare xmas and his boat). No problem with merchandising.
He appears to be asking us to design the adverts and pay for them too.
I have no problem with using *slightly* underhand tactics in getting people here - I do it myself. I would be very concerned if people start to take this as real (this has been a concern of mine for the 8 months I've been posting on the main page).
I doubt anyone would take the main page seriously in it's present form. However, how far will this trick go?
Cthulhu is a fictional character from HP Lovecraft's mind yet is used by Chaos Magicians who take it very seriously. Not to mention scientology!
I'm not worried now but, in my work, I deal with worst case scenarios - prepare for the worst but hope for the best!
I appear not to be the only one with these concerns.
I hope, as others have mentioned, that this is a knee-jerk reaction to his run-in with a couple of *supposed* JWs the other day - time will tell.
So much for being brief