Here in Oklahoma, Quick-Trip corporation is 'waaaaay ahead of Coke-corp on this one.
Several years ago, QT did a major stores-wide remodel, and installed a whole bank of coffee dispensers. Between each bank, is a "flavor machine" and a bank of alternative-to-coffee-hot-drink dispensers.
Thus, when you go into QT for a quick cuppa-joe, you're faced with a plethora of coffees, flavorings, hot-chocolates and other hot-drink choices.
As for me: I LIKE it! I'm one who prefers VERY dark coffee, the darker the better. With the choices available, I usually have one that is about 1/2 dark enough for me
And, I just love a squirt of chocolate in my coffee, and that is available, too.
All at the reasonable price of $0.60 (that's for a refill
, what else would a liberal, earth-hugger do, mmm?